Today
Hai, Need of Marketing The conditions of Libraries and other resource centers in our country are not very impressive. This is due to an acute financial crisis,budget cuts in establishments and subsequent impact on Libraries and Information Centre. It is necessary to convince users that information has a price label and to produce, retrieve disseminate the appropriate information it costs. In Indian context one has to keep in mind the budgetary cost, increased prices for collection, storage and dissemination of knowledge, which all compel to charge nominal fees for knowledge services. Keeping in view the financial constraints, it is necessary that some of the cost has to be shared by the users. Many Library and Information services struggle hard to satisfy users within the limits,imposed by a small budget. In some libraries, no increase in funds has lowered the quality of service. |

